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Thoughtful spinner adjacencies drive sales in the newsagency

spinideaSpinners get a bum rap. I like them. They offer the ability to change your pitch easily. They also allow you to disrupt traffic flow and this can help drive sales.

I  two spinners together achieve more than they might achieve when alone.

In placing spinners we do so with thought. In terms of adjacencies, we ask ourselves: who is the customer. You get less value placing two spinners which appeal to different customers next to each other than if you place two spinners which appeal to the same customer next to each other.

Moving spinners is like a dance. You need to choose your partner wisely and move them around the floor gracefully, using all the space and ensuring you both have a good time while you are at it.

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Newsagency management

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