A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing advice: promote obscure

Newsagencies are habit based businesses. People step through our front door for habit based purchases daily: magazines, newspapers, tobacco, drinks, lottery products, greeting cards. This traffic, while it has some challenges, is a given.

My question today is – what are you dong to attract shoppers for non traditional, non habit based, items?

What do you sell or what could you sell that is obscure, different for your type of business? Is it something you could promote? Make the right choice and you get people looking at your business quizzically. They will probably remember you for the obscure as there is not a shop on every block selling such an obscure item.

Stocking and promote what people do not expect you will help you achieve unexpected results. This is essential as if you do what is average, what is expected, you will only achieve average results and today average is not good enough.

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marketing

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