While our main Mother’s Day card display in on the lease line facing out into the shopping mall, we have placed a selection of Mother’s Day cards on a stand facing shoppers as they leave our main magazine aisle.
I think it is important we place a range of Mother’s Day cards deep in the business, away from the main Mother’s Day offer and facing non a non greeting card traffic thoroughfare. I think it is from this type of location we are more likely to make the pitch to the shopper who has not visited to purchase a Mother’s Day card.
I encourage newsagents to check their placement of Mother’s Day cards. See if you can drive impulse purchases with this secondary location approach.