The terrific floor display unit in the newsagency supporting Justice league licenced product is attracting new traffic. While predominantly male, younger kids do drag in parents including mums and sisters. This new traffic is valuable to be business – the shoppers attracted are purchasing other items from us and this is helping drive sales of magazines, gifts and cards.
Newsagents attract new traffic with the right products in the right location.
Did you end up sourcing the comics to go along with this Mark or is that still a project on the go ?
On going Paul.
I know you’ll be on it but be aware of all the collector Star Wars comics that are already coming out in the lead up to the new movie release in December. It’s the perfect in if you want to get know for carrying a good comic range to mainstream collectors.