While we have a new issue of Woman’s Day and a refreshed New Idea covering the birth of royal baby, UK magazine Hello is also out with its coverage of the birth and the baby. I suspect Hello will be more interesting to some customers. I see many shoppers purchase Hello for royal coverage. It has a reputation for a style and level of coverage on subjects such as this which is spectacular. The difference compared to local product is due to the much bigger audience in the UK where Hello is published.
Being a good newsagent we will promote all royal baby titles together and let our customers decide.
You may want to promote the Titles that got her name Charlotte Elizabeth Diana in the mag. Hello! didn’t. Silly Editors didn’t wait and rushed print the Mag after William and Kate came out with their beautiful daughter.