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Adventure Time appeals beyond the age group we might expect

IMG_6424Since most newsagents carry the Adventure Time magazine (from Gotch) and some have Adventure Time licenced products, I thought I’d share some insights I gained to an unexpected type of shopper who purchases Adventure Time products.

Around a year ago I noticed males – late teens through to mid twenties – purchasing this title. It is those in their twenties which surprised me. It’s a thing, an interest by a group outside what you would consider to be the target age for the title.

Read about this at Hero Complex. There are plenty of similar articles online that explore the fascination among adults for Adventure Time, especially males in their early twenties.

If you are game to go deeper, read a Reddit forum where adult fans talk of their love for Adventure Time. It includes this:

23 here, Simon Petrikov episodes are frightening. I have a grandmother with Alzheimers and I can’t watch those episodes without thinking of her. Holly Jolly Secrets’ Petrikov monologue is probably the most powerful moment of Adventure Time so far.

Take a look at where you have Adventure Time and consider what else you could do to reach more customers. This is an opportunity.

While it can be challenging getting to a deeper understanding of all the magazine we sell, there are many we could achieve more with as a result of a deeper understanding of their appeal.

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