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Listening to suppliers can help newsagents find success

IMG_6562I was at the Gibson / Unity showroom Melbourne last week and noticed this kangaroo nativity set in one of their Christmas rooms. I equally didn’t think it would sell as I thought it would offend customers (not me). This set has been a top seller as has the koala nativity set!

Thinking about it later, this kangaroo nativity set helps you pitch Christmas themed products to a different shopper to the one looking for traditional Christmas gear. There is a large opportunity out there for non traditional Christmas lines.

We have suppliers to our channel who can guide us based on their own repeat sales data – they can help us not buy based on our barriers.

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Newsagency management

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