Here’s an ad in the Adelaide Advertiser yesterday promoting digital delivery first and home delivery as the plus in the offer. This is the approach by News not just in Adelaide but everywhere I see. It makes sense. If I ran news I’d pitch the lowest cost delivery channel.
Mark, I’m reading this differently.
The headline is “Subscribe today for home delivery” and if I squint I think I read “weekend/7 day paper delivery” with digital access as the “+”