Financial year diaries are important to newsagencies as we are the first place many shoppers shop. Compared to Back to School when people come to us last, I am finding that for financial year diaries plenty come to us first. They represent terrific business sin terms of destination traffic and basket-deepening impulse purchases.
For a modest inventory investment and space commitment the return is well worth it.
What do others think?
I have customers still wanting the year diaries and I have run out. Mine have just started to sell this week but need a top up already.