A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: get your window noticed using a single colour

IMG_6832The current window display at Kikki.K stores is stunning and traffic generating.

Using a single colour, as they have done with their deep and strong yellow, grabs your eye and so you are looking at the range of products they are promoting.

The yellow is also inspired for this time of the year, on the even of Winter. It brings brightness to colder days.

Walking through a centre in Sydney during the week, this is the retail window I remembered.

We can do this in our newsagencies and use our window to attract shoppers by clever use of a single colour to support the promotion of a range of even vaguely connected products.

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marketing tip

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