A blog on issues affecting Australia's newsagents, media and small business generally. More ...

How a micro Facebook campaign unlocked a new customer

We had a customer shop with us Friday for the first time, spending $89.95 on a destination purchase. They came to our shop to purchase items we had promoted for two days on facebook for $5.00. This shopper is a collector of the items we promoted. They will certainly be back. W3e estimate that they spend in excess of $500.00 a year on their collection.

While the narrowly targeted $5.00 Facebook spend attracted more shoppers, this is one who was clear with us about the value of the facebook ad.

Yes, we can attract new traffic for our newsagencies.

3 likes
marketing

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image