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Free offer from New York Times

digitalI am seeing more newspaper publishers offering more aggressive offers for digital access. The latest in this push from The New York Times being promoted through Twitter. I signed up and sure enough I have free digital access for eight weeks.

I declined the 99c offer to extend out to 12 weeks as I want to see what they do at the end of 8 weeks.

Publishers are on a race to the bottom with these offers. This is why discussions about other models to fund professional journalism are vital. A health democracy depends on strong independent journalism. The financial model at the core of this for more than 100 years has collapsed.

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Media disruption

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