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Newsagency marketing tip: How to engage with your shoppers and your local area

IMG_7284I have suggested here before that newsagents ought to invite customers to note what they like about a season or like about the local area – as a way of diving engagement.  I saw this first-hand in a cafe at Lake Geneva, Wisconsin a couple of days ago.

In the cafe you can take a slip of paper with My favourite think to do in springtime in Lake Geneva is… and you write in a response and place it on the pin board at the entrance.

As the photo shows there are plenty of responses.

This is a good example of a local business engaging practically with the area in which they operate.

IMG_7285Here is a close up of one comment on the noticeboard. All the comments are practical and local. Every one is a vote for the local area and a support for the business. I like this a lot. It would be easy for us to do.

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  1. Angelo

    Great idea and thanks for posting it up. As you know I’m in the Snowy Mountains and most of our great winter trade often don’t think of coming here other than to ski/snowboard. There is the misconception that there is nothing to do here without snow when in fact there are so many ways that summer visitors enjoy it outside winter. We are always looking at additional ways of building up our summer trade and this is a great idea for summer visitors to share with winter.

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  2. Mark Fletcher

    Angelo I love the simplicity of it. It will work in regional areas.

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