A blog on issues affecting Australia's newsagents, media and small business generally. More ...

A retail future trend for newsagents to use

IMG_7722For a couple of years now I have been seeing specialist retail businesses in the US and elsewhere using more fixtures in-store that are every day furniture items. In many situations these fixtures themselves are for sale in the businesses.

This trend of using every furniture for fixtures challenges the traditional model of purpose built retail fixtures. It brings a warmth to our business too that makes the retail space more appealing.

In businesses our size this trend is something we can leverage to offer an experiential point of different to larger corporate businesses where offering genuine home-style warmth is a challenge.

If you are considering changes to futures in your newsagency I urge you to research this trend of the use of everyday furniture and items for storing and displaying products in your shop.

I know of newsagents who have been playing in this space for over a year and their businesses are looking different, fresh, as a result.

The photo I have included with this post shows a shelf unit we sell in one of my newsagencies and on the shelves we have a plush selection we also sell. As they say: everything is for sale!

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