A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Newsagents: we can do better than this

IMG_7725This photo is of a newsagency in a mid-size shopping mall. Instead of using the window to show shoppers inside the shop, they have it covered with a collage of magazine posters. While we can present our businesses any way we want, newsagents with a common shingle have a responsibility to each other.

Newsagents can do better than this. Surely we have come a long way from this type of window.

In the case of the business reflected in the photo, first time shoppers seeing this window will think the shop sells mainstream magazines. What they would miss ins the cards, gifts and special interest magazines in the shop.

To newsagents who must cover a wall or window at the front of the shop with magazine posters I suggest they use posters for special interest titles to pitch  point of difference compared to other retailers nearby with magazines.

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Newsagency management

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