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Sunday newsagency marketing tip: use video to show off products

Choose two or three products from your shop that you are most excited about and shoot a video showing them off and promoting them using your phone. Load the best of the two or three videos on your business Facebook page.

Sure you will feel awkward and you’re bound to not like the video. The more times you do it the better you will get.

You customers are bound to provide feedback – over the counter and via Facebook.

Keep each video short, fun and about the product you are featuring.

Do your homework to ensure you can speak knowledgably about the product. Talk like an expert. This is you adding value, showing why purchasing the product from your business is better for those viewing the video than from somewhere else. Don’t say this, show it.

A good video will be shared by those who see it on your page. This helps spread your message further.

I appreciate it will be easy for you to dismiss this idea. Please don’t. Give it a crack.

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