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Optimism sells at the newsagency counter

IMG_7922This range of optimistic cards is working a treat at the newsagency counter. They are from Affirmations in NSW. Customers comment about the positive messages. I can tell these products make people happier at the newsagency counter. The images and words slow people. They also provide us with an opportunity to pitch a point of difference.

This is an example of how a thoughtful placement at the counter can be helpful beyond sales achieved.

You know it’s working when a customer picks up the product and smiles a genuine and heartwarming smile.

I like to have products at the counter that are not what people expect at a newsagency counter as this is another way to disassociate fro the traditional newsagency.

Product selection is a key activity through which to redefine your business to those who shop with you.

I think too often newsagents stock items and police them where they do because of they think is expected of a traditional newsagency business. Traditional activity will deliver traditional results.

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Newsagency management

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  1. eric

    the packaging has improved so much than few years back when i stock them. they are good seller to ladies

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