In a newsagency I visited this week I got into a discussion with a shopper about the two different loyalty offers side by side. The customer said the $10,000 offer from Pacific was more appealing because I can see the opportunity. While there are rules and some hoops, the prize opportunity is clear whereas with the Bauer promotion headline is get rewards but then I have to get the app – placing more barriers to entry for the browser. I don’t understand that offer the customer said. This conversation was unprompted – I kept my bias for the more easily understood promotion to myself.