A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Specialist magazines in specialty retail

IMG_8675In the UK over the last few days I have seen plenty of specialist magazines not in newsagencies or other traditional magazine outlets but, instead, in specialty retail. I saw Kinfolk earlier today in a gift / fashion / coffee house in Harrogate. It looked completely at home.

While this type of specialty retail placement is challenging and expensive for publishers to reach, it does place the title closer to the target shopper.

With more newsagents in the gift space, especially the niche fashion gift space, this photo serves to show how a niche magazine like Kinfolk could be placed with gifts, away from the magazine department.

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