A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Good collateral promoting the BBC Earth offer

IMG_8801I like the collateral from the folks at The Mercury provided to Tasmanian newsagents for promoting the BBC earth DVD set offered with the newspaper. In Hobart yesterday I saw this floor promotional unit. I like that it can be easily moved, enabling newsagents to combat store blindness. This is especially important for newspaper promotions.

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Newspapers

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