Take a look at what your customers see in the wall behind the counter when you are serving them. What does it say about your business? Does it drive sales? Does it recast your business in their eyes? My challenge today is for you to use the counter to reflect how you see your business. Stop using it to pander to history. Stop leaving it be a memorial to laziness. Use the wall to make a bold statement.
The photo shows what is on the wall at my shop right now: high margin branded product including several limited edition lines from this range.