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Sunday newsagency marketing tip: facilitate telling local stories

IMG_9009Setup a wall in your shop or in front of your shop and invite locals to tell local stories in words and pictures. Be cool, call it your local graffiti wall of local stories.

Besides telling local stories, the idea connects your business in a bold way with drawing and colouring and this can play into your sales or pencil, markers, erasers and adult colouring art therapy products.

This is a feel-good activity for the community and your shop. It will help encourage optimism in your business and among those who participate.

The photo is from a graffiti wall I saw at a public event in Sydney yesterday. I walked past several times – it was busy with people of all ages drawing, writing and looking.

Be sure to have a sign that gives your wall context.

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