The counter units promoting the Daffodil Day fund raising products at Coles are branded Coles. Is there nothing the supermarket duopoly does not want to own?
I don’t know why the Cancer Council would agree to this – unless money is involved.
The counter units promoting the Daffodil Day fund raising products at Coles are branded Coles. Is there nothing the supermarket duopoly does not want to own?
I don’t know why the Cancer Council would agree to this – unless money is involved.
The next step is to negotiate a price drop so Coles can undercut all other suppliers, then they’ll get the Cancer Council to fund a Coles branded advertising campaign. Thats how it works for other suppliers, why should charities be any different?
I sent the organisers of Daffodil Day an email requesting that they include Newsagents as a corporate partner with Gordon and Gotch. I explained that we are sacrificing more than Gotch as we are using precious premium space to sell the charity products for no margin. This was 2 weeks ago and I have yet to get a reply. Unfortunately this will mean next year I will use the space to promote a local charity instead. The charity market is so busy these days so there should be a level of appreciation for what newsagents do.
That is a good idea Chris. As a policy, I no longer support charities for which products are sent through magazine distributors. I already connect with several th4rough newsXpress and for which the shop is recognised as well as very local charities. This Daffodil Day is not well organised from a small business perspective.