It is more than year since I stopped streaming newsagency specific in-store radio in my business and I do not miss it.
Our sales growth trajectory has been maintained: revenue, basket depth, average sale value, shower visit time and shopper engagement are all up.
We still offer music that shoppers love, just not a newsagency specific station.
I supported in-store radio for years but now I know it is not missed by shoppers and did not contribute to the bottom line it is not something I would go back to.
While every newsagent has to make their own decision on this, I suggest you look at the cost and the tangible benefits you achieve as a result of the investment.
something that really drives me out of a shop fast is night club style music playing, all that doof doof doof and unintelligable words in songs, of course everyone is different, someone, somewhere must like that sort of thing, but most people just want something semi-relaxing or informative, like abc news radio or some mainstream music at a reasonable volume.