The Shopkins products available through GNS are worth stocking. Having these on display and promoting them through Facebook pitches your business with a relevance that pushes back on the community perception of newsagency businesses. They display well and offer an up-sell for people purchasing Shopkins products sent through a magazine distributor. We have then in a couple of locations: at the counter and in our toy department.
From a category perspective, Shopkins is in a category called building sets. In a recent confidential toy industry report, building sets overtook outdoor & sports toys in sales. Sales for the building sets category is up 8% year on year. Shopkins is the top property,. It overtook Barbie. Shopkins has added $6.5 million of value in the year to 30 June.
This is why the GNS range should interest proactive newsagents.
We can only find the ice cream truck is there any other Shopkins products available at GNS?
The GNS Rep didn’t seem to know much about any Shopkins products.
Only the bus at GNS I think. Look for Series 3 as that is the most up to date version. There are other toy wholesalers who have a bigger range. I strongly recommend getting Shopkins. We have sold out every time we have ordered.
New Shopkins series 3 are arriving at GNS this week. They include various Character packs (2,5 and 12), a fashion spree collection and fashion playsets.
We will continue to work on new ranges as they are launched for this popular licence.
Hi Neil, that’s great news but I needed that info 2 months ago when I placed my series 3 stock order. Will use you to do restock though if you have any left.