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Stuck on ad promoting Skim App

IMG_9375The from page of The Sunday Age has a post-it note type ad stuck over the main photo of the day, which is unfortunate for the photographers and journalists. That said, it is promoting a new Fairfax App, Skim, which I started using Saturday, an App I think is terrific – much better than using the mobile enabled website. I suspect this is a platform launched to drive revenue from digital. The Skim App is also available on the Apple Watch.

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Media disruption

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