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Confusing newspaper marketing message in the UK

IMG_9573Check out the marketing pitch confronting shoppers at the newspaper stand in a WH Smith outlet I visited yesterday. Two newspaper publishers are pitching discounted books offered when you purchase their newspaper.

I say the offers are confusing because they get in the way of the newspaper shopper who has to consider the books and weigh up if they want them. Since publishers are using the books to drive newspaper sales one needs to consider each book as well as considering the respective newspaper titles.

I think they are also confusing as the offers are not in every location with the newspapers.

I prefer the days when publishers relied solely on their products to drive sales.

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Newspapers

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