News Corp head Rupert Murdoch is active on Twitter, using the handle @rupertmurdoch. While he only rarely responds to Tweets to him, posting a Tweet referencing his handle gives one the feeling that he has at least read what you typed.
Following a series of tweets from him Thursday night, I sent this Tweet to @RupertMurdoch. While he didn’t respond I felt better that I’d at least made the suggestion. I sent it at a time he was on Twitter, increasing my chances he saw it.
I think if more newsagents engaged with him it would place Australian newsagents more present in his mind.
I like Twitter in that you have little room to make your point. This can be good in helping you focus your message down to your core goal.