We are promoting our range of 2016 diaries mid way into the newsagency, in front of the magazine department. This location worked well for us with Financial Year diaries this year – our sales were up 47% this year on the back of a solid base.
The display in the photo is one of two of diaries in-store. The second is close to this display. It is placed so those leaving the magazine aisle heading to the counter pass.
Shopping basket data analysis shows magazines and diaries are often purchased together in the newsagency. I use analysis such as this to guide ranging, product placement and other business decisions.
I urge newsagents to undertake the type of basket analysis I describe for themselves as each business can perform differently. This is simple using newsagency software – it should take a minute or two to create a basket analysis report for the last year. I think a year of analysis is reasonable for the types of decisions I am discussing here.
I am a firm believer that we make our own success in our newsagencies as in any small business. Success starts with good data and is facilitated by thoughtful analysis of your own business data and acting on what the data guides.
Hi, I am trying to find a refill for my day to a page diary. Last year officeworks had them for $35 but I managed to buy one from my local (Healesville) newsagent for less than $15. This year they are only stocking week to a page and I dont want that.
My diary has 3 holes at the top and 3 at the bottom and measures 9.5x17cms Can you help me find one please?