We refreshed the front of store adult colouring display in the newsagency today. The photo does not do the A1 posters above the display justice.
We are still selling more than $200 a day in adult colouring books not including the partwork launch – we have sold 130 in just over a week. While the range selling is diverse, it is the non magazine titles that do better. I like that, of course, because of the margin from the real books.
I was considering using this space for something else from today but sales demand it stay here for at least another week. I am watching space and inventory investment as there are at least fifteen shops in the centre with adult colouring products now.