A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday marketing tip: make your own showbags

It is Royal Show time in Melbourne and one way to drive interest in your business in-store and online is to create showboats for sale or giveaway to customers. This could be your opportunity to quit stock and push perceived value.

Even if it is not show time in your area, it is school holidays, or close to, so why not have a show bag for kids, for fun and to show your business as pitching something different to other retailers for this time of the year.

Gather a mix of items together, set a date for the promotion, maybe have some rules around age and some activity you want them to undertake. Invite suppliers to provide samples. HAVE FUN!

This is a simple low-cost marketing tip that could work in any newsagency any time.

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marketing

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