A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency challenge: display cards off-location

IMG_9721Place a selection of cards from a caption away from the card department, in context with the display with which you place them. This photo shows placement of graduation cards with graduation gifts. We are selling six to eight cards a week from this off-location placement. I suspect most purchases have not been destination purchases. In other words – people have purchased a card from here on impulse because we have the cards placed here.

Try this tip and expect to sell more cards.

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Management tip

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