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AFR Weekend a must read for newsagents

IMG_1013Newsagents ought to read the page one new story in AFR Weekend this weekend as it is about stationery, Smiggle actually. Smiggle has an excellent track record of success from its first store opening in 2003. It showed how to make stationery cool and grow sales beyond what was traditional for the category at the time – leaving newsagents in its wake.

Any newsagent who thinks they can make money from the Smiggle shopper ought to read the article.

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Stationery

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  1. allan wickham

    Would read it if I could get Fairfax papers….. 🙁

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  2. eric

    Smiggle ‘s success in Australia does not guarantee success in asian market, time will tell. Asian school children have different taste to australian kids. asian kids like what is trendy from japan.

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