If you have a website for your business: How often do you check what it is achieving? Do you check the business it generates? The traffic it attracts? Its ranking compared to similar sites? Keyword activity?
These and other KPIs need to be tracked regularly so you understand the usefulness of this resource. Having a website is a business activity. It needs to be managed as you would any other business activity.
There are tools you can use to track your site and steps you can take to improve the stickiness of your site. Not tracking and feeding your website is like sending a marketing flyer out and not worrying whether it has had the desired effect.
A business website needs to be fresh and relevant to the business and to the world in which it exists. As a rule of thumb, it ought to be replaced every 18 months or so. If your website is more than 18 months old it is probably not working for you.
I am writing about this today as some newsagents paid to have websites done that are ow out of date and generating no benefit for their businesses.