A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: clever use of a mirror in the shop window

IMG_1291The bear in the photo is facing away from the shop window – and looking in the mirror. This simple placement is more effective than if the bear was staring straight out the window. It is fun and haunting, which is keeping with the Halloween theme. I love the use of the mirror. It offers a fresh approach to grabbing attention of those in the street and grabbing their attention is the first step to a sale.

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