While Halloween is still a relatively small season in Australia for some retailers, for others it is worth thousands. In my own case, it is bigger in terms of gifts and party items than Valentines Day.
Halloween is changing too. whereas in the past this season was about costumes, now it includes homewares, baked goods and plenty of premium products for premium shoppers.
Huffington Post has reported Halloween engagement in Australia is growing. I urge you to read the article.
The photo is an ad promoting Final Draft, excellent scriptwriting software for writers that I use. This is an example of a business to professional promotion around the Halloween season – showing the reach beyond dress-ups and candy.
Thinking about the Final Draft ad, newsagents could run Spooky stationery offers, Scary card deals (maybe for birthdays 50+) or Frightening party deals – for those having Halloween parties.
Halloween is an excellent opportunity for us. Now is the time to start thinking about 2016.