Here is the flyer to which I referred here yesterday from Bauer Media provided to newsagents asking them to promote a Myer department store sales catalogue in their newsagencies, a catalogue that promotes items newsagents sell. Bauer is not paying newsagents the traditional margin of $1.4875 for handing out this ‘publication’.
……..and that Sales Catalogue has a value of $5.95 ? LOL
How the heck do they figure that out ?
Damned insulting……….bin’em, and make sure your Rep is aware of your actions.
My bet is that you retailers will see more of this sort of ‘promotion’ if you don’t step on it NOW.
I hope I receive this…. So I can put them straight in the bin knowing Myer has wasted a load of advertising dollars for nothing. Who ever thought this was a good idea is an idiot!
And you can be sure that Network is not distributing this for free.
SOOOO HAPPY ITS IN THE BIN NOW!!!!ALL 140 COPIES..HOPE I GET SOME MORE FOR MY BIN.
Binned
I urge newsagents to ask Bauer who they consulted about this campaign and for disclosure on the fee paid to Network to undertake the distribution.
If I was working for Myer I’d want evidence of the catalogues being handed out.