A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency management tip: make shopping easy

IMG_1667There are plenty of items we sell in our newsagencies that people will purchase on impulse at the counter. deck calendar refills are one of those. The best place for these in the newsagency right now is at the counter. In fact, I suspect many newsagents could make more off these than any chocolate bar taking up the same space at the counter.

We have these refills at the counter, with diaries and with calendars.

A small investment of management time checking where you have yours could result in an immediate increase in sales. Once you have checked, think what other everyday impulse purchase items you could better place in the business.

While you will not retire on the additional money you make, every extra dollar spent with you is valuable, especially if it is not a dollar a shopper planned to spend with you.

Small steps are vital in growing any business.

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Management tip

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