A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing advice: leverage obscure

IMG_2120 (1)Where can you buy dice? From a newsagency of course! Sure a toy shop may have dice as might a major like K-Mart. But good luck finding it from either. Your local newsagent is more likely to have dice and to make it easy for you to purchase. However, the newsagent is not likely to promote this in any way.

My marketing tip this week is to call out obscure items such as dice and promote then on social media and elsewhere.

Make sure you are known as the go-to retailer for hard to get and infrequently purchased items.

A test I did of this recently revealed stretch community interest in where people could reliably purchase such items.

Consider a feature somewhere in-store, away from Christmas business, promoting obscure items.

10 likes
marketing

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image