Customers don’t hesitate to let us know they love charity supporting Christmas cards. Many ask specifically for these, often mentioning charities by name. Having a good range of charity related cards is essential for good Christmas trade.
While newsagents have had access to charity cards for many years, most tend to not engage with the opportunity other than putting product out for purchase.
I have been using my newsagency Facebook page to promote the connection and shoppers have responded well.
Newsagency marketing group newsXpress released a short video promoting the Hallmark Christmas boxed card range and their support for the National Breast Cancer Foundation. The video has been provided to newsXpress stores for their use on business Facebook pages and sharing beyond these. It is another way of connecting the Hallmark brand, the NBCF and newsXpress stores.