This wall of Eclipse gum in a Woolworths supermarket in downtown Sydney is not pretty, nor is it meant to be. It is impactful though. It stops you – well, it stopped me, and that has to be the first goal of any display: to get shoppers to notice, stop and look at the product. That is what I did – before I realised it. The placement worked on me.
The display has been placed in the Woolworths in Sydney to grab your attention. It works.
My retail newsagency management tip today is to display to interrupt. Displays do not have to be pretty to be effective, especially shop floor displays in locations that see plenty of traffic. High traffic locations are better for displays that disrupt – like this Eclipse mints display.