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Christmas christians drive religious sales

IMG_2772People watching is a pastime I suspect many working in retail enjoy. I do.

I am fascinated by people who purchase religious cards and items at Christmas and Easter, especially people who tell you I’m not religious, when they male the purchase. I have had several people say this, almost as an apology, during the transaction.

I find it fascinating. But when you think about it, the nativity scene or the item in the phone could be to them like a star or an angel for the tree – more about tradition than the religious nature of the item.

Religious cards sell very well. Indeed, we always sell out of them first – which is odd for a country where 22% of the population claim, in the census, to have no religion.

I would love to hear others comment on this and the sale of religious cards and gifts more generally.

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  1. James

    Sssshhhh, dont tell anyone but 80% of the population identify as having some form of faith, they purchase on emotion not price, and major retailers don’t cater well to their needs.

    I mean only 50% of the population identify as non-male and that demographic can be the toughest price shoppers on the planet and all major retailers fall over themselves to cater to their needs. Competition in that space is catastrophic.

    Im trying to keep the faith shopper thing a secret, just between us ok.

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