Shared Many Years is a Christmas card caption newsagents offer that you will struggle to find elsewhere. It is a caption we promote – because of the point of difference it reflects. It is another of the captions we have thoughtfully placed so people looking for a specific caption card can find it rather than buying a general Christmas card.
Christmas is an ideal opportunity for us to pitch our specialisation in the greeting card space. The more we do that this time of the year the more cards we can expect to sell through the year.
I urge newsagents to look thoughtfully at current card placement and to relay the Christmas cards to maximise the point of difference.