Better Retailing has an article about News UK pending to help independents drive retail sales of its newspapers.
“We want to help retailers make more money, sell more newspapers and give shoppers a better experience in-store,” said Greg Deacon, independents sales manager at News UK. “We plan to create solutions and an unrivalled service for retailers that will fit modern retailing and make newspapers more relevant to retailers and shoppers.”
The focus on making the newspaper the offer in addition to confectionery or a beverage is interesting. News are running similar campaigns in Australia.
From a sales counter perspective there is only so much time for a impulse purchase pitch – an mary suppliers are keen for you to support them.