On the wharf I was drawn to the pink bollard because I did not expect to see it. I was not along. Almost everyone I saw walking down the wharf noticed it, pointed it out and took a photo. That bollard got all the love because it stood out.
Marketing all about getting your business noticed.
Engage in the same marketing and you will get the same results. Think about this the next time you run an ad, send out a flyer or engage in a seasonal promotion. Ask yourself: How is this different? How will it stand out?