Here is around 80% of the Valentine’s Day card range I saw in a Hallmark Gold Crown store yesterday in New York.
Whereas in Australia Valentine’s Day is primarily about acknowledging and honouring love between partners and spouses, in the US it is for all sorts of situations: to pets, from pets, between kids, aunts, uncles, grandparents, teachers, pastors … it is a broad and all-encompassing season. Great for card retailers – especially in that it educates people about card giving and receiving.