The Star Wars themed Colossus Crosswords from Lovatts is a title you could place with Star Wars related product in-store. This single and simple move could be enough to get more people considering the title than if you leave it with all your other crossword titles – that are only browsed and considered by people wanting a crossword title.
It is action newsagents will take if they want to grow magazine sales.
We have to do this, we have to look at title covers and ask ourselves what we can do to get this issue noticed. Such consideration is beyond the masthead. It is about this cover itself.