The TV commercial from News Corp’s Herald Sun promoting the Dr Seuss book series lists three supermarkets by brand yet lists newsagents as, well, newsagents. The folks at News ought to respect brands newsagents trade under more than this. Their failure to list the brands demonstrates a preference for the supermarket brands in my view.
Here is a photo from the TVC – listing the supermarkets.
We work so hard, i am so gobsmacked not sure weather to give full display in my shop or just cut the display of newspaper.
I don’t watch any commercial TV, but I do have copies of the SA ads from The Advertiser and they only say “At participating outlets”
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