What does Bauer Media need to do to become a real force again? is a must-read article for newsagents and others interested in print media businesses in Australia by Miranda Ward and published by mUmBRELLA.
What does Bauer Media need to do to become a real force again? is a must-read article for newsagents and others interested in print media businesses in Australia by Miranda Ward and published by mUmBRELLA.
Bauer’s titles are not relevant any more. They have not changed their products to adapt to the change in behaviours of customers. Examples of success like Frankie, Smith journal, The Monthly etc etc. It is not just the issue with digital but the fact they hoped traditional titles would work yet all of us could see these titles failing in our stores.
Bauer do need to create a digital platform but they need to create products that consumers will want o buy first!