Looking through more than 2,000 photos I have taken at international gift and toy trade shows already this year it is clear we need to be ready for another wave of colouring and adult colouring products.
In addition to the color-in socks pictured, I’ve seen many ranges of colouring cards, place mats, table runners, wallpaper, jewellery, caps, t-shirts, books, books and, yes, books, calendars, plates. You name it there are businesses out there turning it into a colouring opportunity.
I am concerned that some of this product will come to Australia. My concern related to the copycat product. For each terrific product, there are plenty of awful cheap knock-offs, undermining the trend-setter.
As our market is small and we tend to follow launches from overseas, I think we need to be prepared to be pitched a new wave of colouring product.
Ok so colouring in Books were a HIT but now dot to dot magazines? Not so sure today I had a heap turn up I will give them until the end of the month and see how they go